THE PLAYERS Championship - A Brand Analysis
A logo worthy of the highest levels of athletic achievement, a symbol of a timeless tradition that stirs the soul and fires the heart.
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Clear, Simple and Wrong
Golf's distance debate is a complex problem, in fact it's a collection of complex problems across multiple disciplines.
Simple Design
Simple, unpretentious courses that aren't trying to dress themselves up too much. "Simple" design isn't the same as "plain" design..
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